Event Marketing at Austin’s ACL Music Festival

Event marketing may not be the first thing that comes to mind when you hear names like Radiohead or Chris Stapleton … but it should be. For the better part of 10 days this October, spanning two weekends, Austin hosts more than 75,000 music fans a day. Consistent with most music festivals, at least half of the audience falls into the sought-after millennial market. However, ACL also continues its reputation as a “family-friendly” music event, drawing a wide range of demographics.

ACL Event Marketing – Not Just Big Bands and Big Brands

Event marketing, product launches, social lounges and after-parties expose brands to thousands of attendees each year during this festival. Brands of all sizes and budgets, within a number of verticals find success making noise among these music fans. The social-sharing nature of participants adds to much of ACL Music Festival’s attraction. Attendees at the city’s other big music festival – SXSW – sent more than 1 million tweets in 2015. And, according to an Eventbrite study, more than 75 percent of tweets during music festival weekends come from the highly desirable 17-34 age group. Add in Instagram and SnapChat and you have a huge social sharing potential for visually stunning events.

No Wristband Needed! Continue the Party Outside the Gates!

Festival attendees tend to keep the adrenaline running long after the last festival amp unplugs for the evening. This sends masses of people onto the streets of downtown Austin looking for the next cool thing. Granted, spaces for after-parties and VIP lounges fill quickly, but that’s where your team at Austin Best Events becomes your secret weapon. It’s not only where it’s cool to go, but who you want to know when creating extraordinary festival events. We fill your event with not just any crowd, but the right crowd. Whether you’re looking to host or recruit c-suite decision makers, youth-culture influencers or high-traffic bloggers with your event, we know how to deliver the people you desire straight to you. No one in town touches our knowledge of festival foot traffic, prime-location event spaces and local regulations. We help you hire local talent, create authentic Austin menus and design a killer visual presentation … right from the heart of the action.

As if that isn’t enough, Austin Best Events also enjoys the plugged-in, hometown intel and connections to secure you and your top clients’ access into other VIP areas and events during the festival.

Let the siren song of ACL event marketing bring a new band of followers to your brand this year with the inside help at Austin Best Events.

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