Marketing Events & Product Launches

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Case Study


Execute a series of brand awareness events and promotions throughout the Central Texas community, in anticipation of a major department store’s grand opening.


JHL Company’s strategists and event planners worked with the client marketing team, creating and building a series of events over the course of several weeks. These micro-targeted events generated awareness of and promoted the store opening to different shopper profiles. The events fit seamlessly into the greater Austin community, integrating local restaurants, bands and brands throughout each event and creating a deeper community connection while building awareness.